Over the years, I've been very fortunate to receive some glowing reviews and testimonials for my work as a massage therapist, educator, speaker and business & marketing coach.

Besides making me smile big, getting reviews and testimonials can also help potential clients to make the decision to...

I am a control freak. Maybe not in all things, but in enough things that I evidently have a reputation.

For example, my husband, when asked if he would work for me (again) said, “You’re the boss of me everywhere else. You can’t be my boss at work too.” He means it in the...

Though there are usually lots of events already happening around the holidays, you can easily plan something fun and festive to get your clients in the holiday shopping mode. (2020 Update: take whatever COVID pre-cautions are required in your area for any kind of social or indoor...

One of the biggest secrets to being successful is simply following up. 

That's right. Just getting back in touch with someone after an initial meeting, conversation or consultation. Yet the idea scares the crap out of a lot of people including the person in the letter below.

Check...

Recently I was involved in an online discussion about marketing. A service provider was complaining she was being forced to call past clients of the business on her own time and persuade them to come in for free introductory services with her. She was especially unhappy with this since...

If you asked a group of random people what marketing is you would probably get a variety of answers from them. Some would say that marketing is doing advertising such as print ads, direct mail and television commercials to get new clients or business. Others would say that marketing is going to...